Jennifer Lopez moves 25-19 on the Social 50 chart after the debut of her new single, "I Luh Ya Papi," which features French Montana. The cut was announced on March 5 via Lopez's Facebook page, helping spur a 55% rise in conversation about J.Lo (plus 355,000 new fans) on the platform in the week ending March 9.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
The official audio track for "Luh" was uploaded to Lopez's YouTube channel on March 6, sparking a 242% increase in streaming activity to her channel (20 million plays for the week, total).
Elsewhere on the chart, Demi Lovato moves 15-6 thanks to the abundance of content posted to her social channels to promote her Neon Lights tour. Her uploaded content to YouTube and Instagram powers her 43% gain in new fans.
Lovato isn't the only artist to receive a boost from Instagram, as Nicki Minaj rides a wave of bikini photos to a 22-10 leap. During the week she posted nearly a dozen pictures of herself in skimpy attire, which increased engagement (as measured by likes to posts) on the platform by 421%. In terms of overall chart points, the bodacious bikini shots helped drive her 40% increase -- the biggest gainer on the chart.
As for the rest of the top 10, Justin Bieber retakes the No. 1 slot (up one position), as he bumps Shakira down to No. 2. Miley Cyrus, who has filled her Instagram feed with backstage photos from her current tour, stays steady at No. 3 (with a 7% gain in chart points). Katy Perry is a non-mover at No. 4, while Rihanna and Selena Gomez both rise (8-7 and 16-8, respectively). Taylor Swift also ascends the list, jumping 10-9.