Bubbling Under: Rixton Readies U.S. Invasion
Each Friday, Billboard presents Bubbling Under, a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Rixton, Big Data and Cashius Green
Manchester, U.K., boy band Rixton makes waves stateside with "Me and My Broken Heart," its first U.S. single release for Interscope. The reggae-tinged track, from the act's same-named EP due March 18, nears the Pop Songs radio airplay chart, led by 34 plays on WNCI Columbus, Ohio, in the Nielsen BDS tracking week ending March 2. The quartet, which has grown its following via numerous YouTube covers and last year's original single "Make Out," is touring U.S. radio stations this month, including WHTZ New York and WXKS Boston, and will release its debut album later this year.
Big Data's thumping alt/dance cut "Dangerous" (featuring vocalist Joywave) makes its way toward the Alternative Songs chart, with leading support from KROQ and KCRW in Los Angeles and Sirius XM's Alt Nation. KCRW's influential music director Jason Bentley placed Big Data, led by producer Alan Wilkis, at No. 1 on his "Bands to Bank On" list for 2014. The self-released track (on Wilkis' Wilcassettes label) has additionally snared 350,000 plays on SoundCloud.
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Moreno Valley, Calif., native Cashius Green nears his first Billboard chart appearance, as the bass-heavy "Right Now," featuring Pheo, builds toward the Mainstream R&B/Hip-Hop airplay tally. Green signed with Sylvia Rhone's joint venture with Epic, Vested in Culture, early last year and released two mixtapes. Buzz for Green grew over the NBA's All-Star Weekend (Feb. 15-16), as he and Pheo were featured in a Sean John commercial that aired during the hoop festivities.
Reporting by Keith Caulfield, Rauly Ramirez and Gary Trust of the Billboard charts department