Kanye West’s “Bound 2” shakes up an otherwise quiet top 10 on Hot R&B/Hip-Hop Songs with a 24-3 catapult in its fourth week. The impressive lift is due primarily to a double-barreled streaming surge.
After a two-week run on the list in July coinciding with the No. 1 debut of host album “Yeezus,” the set’s now-second single re-entered at No. 24 last week due to the release of its much-discussed music video on Nov. 19, featuring West with fiancée Kim Kardashian. Just six days later, actors James Franco and Seth Rogen added fuel to the fire by releasing a comical shot-for-shot remake of the clip.
Combined views of both clips led to a 641% increase in U.S. streams to 11.5 million, according to Nielsen BDS. Views of the Franco/Rogen clip outweighed that of West/Kardashian, as the former aided non-Vevo views to account for 56% of its overall streaming total while the latter pulled in 40% of that sum via Vevo on YouTube.
The joint activity of the videos result in a 46% increase in download sales to 27,000 (according to Nielsen SoundScan), the song’s best week yet. Radio capitalized on the moment as well as “Bound” improved by 40% to 4.8 million listener impressions in the Nov. 27-Dec. 3 tracking period. The 21-position jump gives West his highest Hot R&B/Hip-Hop Songs chart position of 2013. His previous best was also due to a viral video that caused his 2005 cut “Gone,” featuring Consequence and Cam’ron, to debut at No. 6 on Oct. 19.
Recapping the rest of the top 10, Eminem’s “The Monster” and Drake’s “Hold On, We’re Going Home” stay put at Nos. 1 and 2, while West’s jump pushes Mike WiLL Made-It’s “23” (3-4) and Jay Z’s “Holy Grail” (4-5) down one position each.
Macklemore & Ryan Lewis’ “White Walls” holds tight at No. 6 as does YG’s “My Hitta” at No. 7. Meanwhile, Robin Thicke’s “Blurred Lines” tumbles 5-8 in its 36th week. Even though it is now December, the song of the summer has spent the last 29 weeks in the top 10 of the list including 17 at No. 1. Only Macklemore & Lewis’ “Thrift Shop” (42 top 10 weeks) and “Can’t Hold Us” (32 weeks) have spent more time in the region.
Chris Brown’s “Love More” falls 8-9 in its 19th week and his protégé Sevyn Streeter closes out the top 10 for the second week in a row. Her breakout hit is in its third week atop the Mainstream R&B/Hip-Hop airplay chart.
Over on Top R&B/Hip-Hop Albums, Eminem’s “The Marshall Mathers LP 2” picks up a fourth week at No. 1 with a 65% increase to 199,000 units. (Note: Thanks to Black Friday specials, all but six of the 50 albums on the list experienced gains this week.) Eminem’s latest is now the third longest-running No. 1 of the year behind Justin Timberlake’s “The 20/20 Experience” (10 weeks) and Drake’s “Nothing was the Same” (five weeks).
Timberlake’s “The 20/20 Experience (2 of 2)” jumps 5-2 in its ninth week thanks to a 349% rise to 77,000 while Drake’s aforementioned set (4-3 with 74,000, up 142%) and Mary J. Blige’s “A Mary Christmas” (3-4 with 57,000, up 82%) trade places. Robin Thicke’s “Blurred Lines” rounds out the top five with a 14-5 leap and the biggest increase on the chart. It rose 436% to 31,000 copies.