A cappella quintet Pentatonix debuts at No. 24 on the Social 50 this week, due to a consistently-growing online fan base kept engaged by the group¹s steady stream of releases to their YouTube channel.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Two weeks ago, Pentatonix released a video for their version of "Cruisin for a Bruisin," a track from the Disney Channel original movie "Teen Beach Movie." The group appeared together on Disney Channel Sunday, Nov. 17, during a special airing of the movie to help promote the show. The effort, combined with a video for their version of "Little Drummer Boy," released Nov. 25, was the spark for their jump onto the Social 50.
The Disney Channel appearance is reflected in a 104% rise in conversation about the group the following week, which led to them adding 308,000 new fans to their online audience on Facebook and Twitter (up 39% from the previous week). The popularity of their subsequent video releases caused traffic on their channel to jump 77% over the previous week.
Meanwhile, Ludacris re-enters the chart at No. 8, owed to conversation around the death of his "Fast and the Furious" movie co-star Paul Walker. Ludacris surges with a 483% surge in overall points, mostly coming from a post made to his Facebook page regarding Walker on Nov. 30.
"…now you will forever hold a place in all of our hearts @paulwalker legacy will live on forever. R.I.P" ends the post that received 2.5 million likes as of Nov. 5, creating enough impressions on the platform to attract 307,000 new fans to Ludacris, a 636% increase over the previous week.
In a move that also adds to Miley Cyrus' score in the chart's No. 1 position, will.i.am drops the official video to "Feelin' Myself" from his album #willpower which features Cyrus, French Montana, and Wiz Khalifa. Khalifa's position on the chart benefits greatly from his appearance in the video -- this week he moves 32-18 amidst a 24% gain in overall plays to his name, as well as a 13% increase in overall audience.
Some shuffling occurs in the top 10, as Ariana Grande surges 9-3 to come in just below Miley Cyrus and Eminem who remain at Nos. 1 and 2 respectively. Rihanna (5-4) swaps positions with One Direction (4-5) as Katy Perry slides 3-6. Justin Bieber loses a position as well (6-7) as does Shakira (7-9). Justin Timberlake yet again anchors at No. 10.