Bubbling Under: Will Hoge Makes 'Strong' Start
Each Friday, Billboard presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Will Hoge, Andra Day, Martin Garrix and Schoolboy Q
Will Hoge makes his first appearance on Hot Country Songs, at No. 46, with "Strong" (Prospector), which is featured in Chevrolet's advertising for the 2014 Silverado. The campaign debuted July 15 on ESPN, where a long-form version of the ad ran during the network's broadcast of the Major League Baseball Home Run Derby. It repeated the following day on Fox during the MLB All-Star Game. "Strong," which previews Hoge's album "Never Give In" (Oct. 15), sold 18,000 downloads (up 159%) in the week ending Aug. 18, according to Nielsen SoundScan. Its official video has racked more than 290,000 YouTube views.
Like Will Hoge, Andra Day is receiving exposure in ad campaign: her "Coolin' in the Street," featuring Ziggy Marley, serves as the soundtrack to Bud Light Lime's "Switch on Summer" commercials. The San Diego native's YouTube covers, including those of songs by Eminem, Muse and Amy Winehouse, have drawn nearly 2 million views since late last year. The clips gained the attention of Warner Bros., for whom she's recording her first album.
After premiering on Billboard.com in May, "Animals" (Spinnin') marks Dutch DJ/producer Martin Garrix's first chart hit, as the hard-hitting EDM track bullets at No. 16 on Dance/Electronic Songs. The single is likewise drawing worldwide attention, having reached the top 10 on five rankings in Billboard's international charts menu, including crowning the Poland and, this week, Belgium digital song tallies.
(*Language in video may not be appropriate for all viewers)
Having posted two No. 25-peaking sets on Top R&B/Hip-Hop Albums since 2011, South Central Los Angeles rapper Schoolboy Q is on the verge of his first airplay chart entry with "Collard Greens," the first single off his upcoming album "Oxymoron." The track, which features Interscope labelmate Kendrick Lamar (and enters Heatseekers Songs at No. 23), garnered 2.1 million in R&B/hip-hop audience in the Aug. 12-18 Nielsen BDS tracking period.
Reporting by Keith Caulfield, Wade Jessen, Rauly Ramirez and Gary Trust of the Billboard charts department.