Ask Billboard: Who Has the Most Million-Selling Downloads?
Ask Billboard: Who Has the Most Million-Selling Downloads?

Ask Billboard is updated every Friday. As always, submit your questions about Billboard charts, sales and airplay, as well as general music musings, to askbb@billboard.com. Please include your first and last name, as well as your city, state and country, if outside the U.S.

WHAT'S LADY GAGA'S NEXT SINGLE?

Hi Gary,

Lady Gaga and Interscope Records' choice to release "You and I" as a single could have been considered risky, since it's much different from every song she had ever previously released, and it could have ended her streak of then-10 consecutive top 10 hits on the Hot 100.

And yet, it has so far climbed to No. 6.

Which songs do you think she and her label will choose to become her next single(s)?

Thanks!

Gabriel Temporão
Rio de Janeiro, Rio de Janeiro State, Brazil

Hi Gabriel,

I agree that "You and I" represented a major shakeup in Gaga's singles discography.

But, a good song is a good song. The cut has an easy hook and fresh-sounding production and clearly sounds at home on pop radio, so no surprise at the sort-of-ballad's top 10 ascent on the Hot 100. (On the Nielsen BDS-based Pop Songs radio airplay chart, it lifts 14-12 this week).

I checked with Interscope about the next single from "Born This Way." Here is the label's response:

"'Marry the Night' is definitely the next single in the U.K. We're undecided about here in the U.S."

Hard to argue with that choice. "Marry" returns Gaga to familiar uptempo territory and, with its catchy chorus, sounds like another radio hit.

Other choices? "Hair" sounds like the set's other obvious smash and is perhaps an even sounder single pick than "Marry." ("Hair" debuted and peaked at No. 12 on the Hot 100 as a preview digital cut from "Born This Way." "Marry" dented the Hot 100 at No. 79 the week (June 11) that "Born" debuted atop the Billboard 200). Judging by digital sales, fans might prefer "Hair": to-date, "Hair" has sold 161,000 downloads, "Marry," 75,000. "Hair" has also registered more than twice as many views as "Marry" - 9.4 million vs. 4.4 million - on Lady Gaga's VEVO Channel.

Should both songs wind up as singles, that would make six potential hits from "Born": the title cut (No. 1 on the Hot 100 for six weeks), "Judas" (No. 10), "The Edge of Glory" (No. 3) and "You and I" (No. 6).

I'm still surprised that "Judas" stopped at No. 15 on Pop Songs. Despite any possible lyrical controversy, the song, in my opinion, ranks among Gaga's most radio-ready, high praise considering her impressive string of career-opening hits. (And, that's not even including such prior radio-worthy Gaga album cuts as "Eh, Eh (Nothing Else I Can Say)" and "Boys Boys Boys").

More importantly, Gaga last week announced her valiant intentions to make bullying an illegal hate crime as recognized by the U.S judicial system. Fourteen-year-old Jamey Rodemeyer committed suicide after being the target of homophobic bullying earlier this month.

"The past days I've spent reflecting, crying, and yelling. I have so much anger. It is hard to feel love when cruelty takes someone's life," she Tweeted Sept. 21.

"I am meeting with our President. I will not stop fighting. This must end. Our generation has the power to end it. Trend it."

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