Bubbling Under: Avila Shakes Up Elvis Presley Classic

Each Friday, Billboard presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Avila, Kopecky Family Band, Gwen Sebastian and Rittz

AVILA
A dreamy new rendition of "All Shook Up" is gaining traction, thanks to its use in a Trojan Lubricants TV commercial. The cover by duo Avila (Daniel Johnson and Brie Stoner) has been selling between 1,000 and 3,000 downloads weekly since its debut in April, according to Nielsen SoundScan, and has amassed 200,000 views on YouTube. Elvis Presley, the song's co-writer, took his iconic rendition to No. 1 in 1957 on the Best Sellers in Stores chart.


KOPECKY FAMILY BAND
Kopecky Family Band's first chart entry becomes its first top 10, as "Heartbeat" (ATO) skips 11-8 on the adult alternative Triple A chart. Despite its name, the folk/rock group is related through sonic synergy only, with Kelsey Kopecky and Gabe Simon having formed the sextet in 2007. "When we were originally trying to figure out a name, we felt that Kelsey's last name had the right ring to it," Simon recalls. "We added 'family' because that's really what it feels like when we all play together."


GWEN SEBASTIAN
Gwen Sebastian, a contestant on NBC's "The Voice" last year, heads for the Country Airplay chart with "Suitcase," the lead single from her self-titled third album (Flying Island). After choosing his tutelage on "The Voice," Sebastian toured with series coach Blake Shelton and his wife, Miranda Lambert, after the North Dakota native was eliminated from the competition. Lambert guests on the new set's "Annie's New Gun."


RITTZ
(*Language may not be appropriate for all audiences)
Following a No. 8 debut on Top R&B/Hip-Hop Albums with "The Life and Times of Jonny Valiant" (May 18), Atlanta rapper Rittz closes in on his first airplay chart appearance, as "Switch Lanes," featuring Mike Posner, is nearing Rhythmic. KGZG Spokane, Wash., leads with 74 spins for the song in the June 17-23 Nielsen BDS tracking week. The rapid-fire emcee made waves in 2010 on Yelawolf's track "Box Chevy" and signed with Tech N9ne's Strange Music label last year.

Reporting by Keith Caulfield, Wade Jessen, Rauly Ramirez and Gary Trust of the Billboard charts department.