Two artists make 10-position jumps straight into the top 10 on the Social 50 this week, as both Demi Lovato and Avril Lavigne return to the region.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions.
Demi Lovato ascends 19-9, entering the top 10 for only the second time, as she geared up for the release of her new album, "Demi," on May 14. During the charting week ending May 12, she heavily promoted the release on her various social channels, spurring a 9% rise in weekly conversation on Facebook. That aided in the addition of 126,000 new fans on the platform, which also contributed to the 387,000 she added to her overall follower base during the week (up 6%).
Activity for Lovato picked up heavily in the plays portion of her Social 50 score, as the audio from each track from "Demi" was released to her VEVO channel starting Monday May 6 during the charting week. This resulted in over 17 million plays to her VEVO channel during the week, an 82% increase over the amount of plays for the previous week.
Right below at No. 10, Avril Lavigne enters the top 10, up from No. 20. This is the first time Lavigne has made the the top 10 since March of 2011 back when her album "Goodbye Lullaby" was released. She enters the region this week because of "Here's to Never Growing Up's" video release on May 9. It helped funnel 15 million overall plays to her name during the week.
Elsewhere, buzz around Enrique Iglesias' marriage rumors drew online attention and spark a No. 34 re-entry for the singer. He returns with the addition of 204,000 new overall fans (up 20%) and 471,000 overall plays across YouTube, VEVO and Myspace.
Lana Del Rey also makes a low re-entry at No. 48. On Friday during the week (May 10) the official music video for her track on "The Great Gatsby" soundtrack, "Young and Beautiful," was released to her official VEVO channel. The activity boosted her overall plays by the week by 58% over the previous week (8.6 million total).
Back to the top 10, Bieber remains at No. 1 while PSY makes a four-position jump, moving 6-2 along with the May 8 debut of a behind the scenes video for "Gentleman." PSY's jump causes One Direction to slide (2-3) along with Taylor Swift (3-4) and Rihanna (4-5). Beyonce makes a spike into the top 10, moving 14-6, while Justin Timberlake rises 3 positions (10-7) and Jennifer Lopez ascends (9-8).