A look at possible singles from - and the future success of - Perry's new album. Plus, women are ruling the Hot 100 at a nearly historic level
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IS 'PRISM' BETTER THAN 'TEENAGE DREAM'?
@gthot20 is PRISM better than Teenage Dream?
The above seemed to be a key question for Katycats, judging by the reaction of Chart Beat readers (and Tweeters), upon the release of Katy Perry's third Capitol album, "Prism," this week.
After a little time to soak the set in, reactions seem as positive as Perry's attitude by the end of lead single "Roar": i.e., she still definitely has the eye of the tiger when it comes to her artistry.
With that, Chart Beat posed the question of what songs should be future singles from the new set, which is expected to debut atop next week's Billboard 200 chart.
Here's a sampling of reader responses, followed by more analysis of how we might ultimately judge how "Prism" can be compared to "Teenage Dream," which in 2011 became just the second album ever to yield five Billboard Hot 100 No. 1s.
Here are your picks for "Prism" singles after the two-week Hot 100 No. 1 "Roar" and new single "Unconditionally," the latter of which could enter the Hot 100 next week.
OMG I can really say that Birthday has #1 smash written all over it!
legendary lovers, this is how we do, birthday
3rd single DEFINITELY Birthday or This Is How We Do !!!
BIRTHDAY, INTERNATIONAL SMILE, THIS IS HOW WE DO!
Legendary Lovers as the 3rd single, then Birthday. Save This Is How We Do and/or Int'l Smile for next summer.
birthday, ghost, international smile, this moment, double rainbow, choose your battles!
#PRISM's best offering is cut 2 ("Legendary Lovers"), but the whole album is a good listen and redefines @katyperry. It is a bit darker, indeed.
@ least 5 more #1s: Cuts 2, 4 ("Walking on Air"), 5 ("Unconditionally"), 7 ("This Is How We Do") & 9 ("Ghost") are good choices. #Unconditionally is an excellent choice and a surefire no. 1 hit if properly promoted.
The 2nd half of #PRISM is a bit less interesting musically. But still delivers lyrically. #PRISM is a departure from Teenage Dream for sure. Excellent album.
@HotSwede (over a series of impassioned Tweets)
I've been a fan of Katy Perry since the beginning. Her music is fun, colorful and engaging. She is a pop artist of the highest order.
Her first two albums were packed full of hits, but, to me, had a few pitfalls, as well. "Prism" is not that album. It's a 10 out of 10 in my book, with no throwaway or forgettable tracks. Every one could be a hit.
That being a said, I'd love to see the following songs become singles:
"Legendary Lovers." The ethnic, tribal beat adds a nice mix to this pop stunner.
"Birthday." An incredibly fun smash hit, this could be a huge No. 1.
"Walking on Air." The song is about as sleek and dancefloor-ready as they come.
"Dark Horse." Brooding, this one is a unique turn for Perry (and has already made waves as a promo single).
"This Is How We Do." Perfect summer hit!
"Double Rainbow." A gorgeous power ballad with an indie twist, this could be a surprise smash.
Honorable mentions: The experimental dance feel of "International Smile," the alternative tune "Ghost" and the haunting "By the Grace of God."
So … by this admittedly unscientific poll, the top vote-getters are:
"This Is How We Do," 5
"International Smile," 4
"Legendary Lovers," 3
"Walking on Air," 2
"Double Rainbow," 2
As it's fun to play record executive, I want to give my picks, too. If it were up to me, I think I'd choose the "Prism" singles like this, following "Roar" and "Unconditionally":
3, "Walking on Air." After ballad "Unconditionally," a segue to the dancefloor. An easy, fun hook and a single that would be among Perry's most dance-leaning to date. And, like "Dark Horse," as noted above, it's already familiar as a "Prism" preview cut.
4, "Birthday." Perry's trademark uptempo pop. When I first heard the album, this song stood out to me as having the most obvious catchy chorus. As the fourth single, it would also likely line up as a top 2014 song of the summer candidate.
5, "Dark Horse" (featuring Juicy J). A swing back to more midtempo waters. It also reminds me of "E.T." a bit (which topped the Hot 100 for five weeks). A Juicy J-less edit would possibly be needed for AC crossover play, as any Perry single choice at this point has to take into account the fact that she's become a core artist at pop and adult radio, a rare status that Capitol wants to maintain.
6, "Ghost." Seems like an obvious multi-format hit with a great hook. Perhaps the low-key "The One That Got Away" of the album.
7, "International Smile." Possibly the second-most radio-ready chorus on "Prism" after "Birthday" (but similar enough to the latter song that you'd want to space them out as singles).
As for "This Is How We Do," you and several programmers love it. I just wonder if it's adult enough for AC radio. Maybe that doesn't matter, given apparent rabid interest in it. Maybe it slides in ahead of "Birthday"?
Ultimately, there's one person who'll decide the singles from "Prism": Perry herself.
"The decision is hers. She makes the call," says Greg Thompson, Capitol Music Group EVP. "Like any smart artist, she takes input from fans [Ed. note: So you do have a say!] and advisers and looks at what she wants the message to be, from her, about her body of work.
"The album is amazing and packed with tracks that can be and will be singles," Thompson says. "She has an incredible feel for how she wants to tell the stories."
(Similarly, Billboard.com Pop Shop-keeper Jason Lipshutz reported that Lady Gaga has final say on her single choices, according to Interscope.)
As for the topic's original question, is "Prism" better than "Teenage Dream"? Well, that's a question of taste unique to each fan. Chart-wise, though, it's pertinent to ask whether "Prism" can approach or surpass the achievement of landing five Hot 100 leaders from "Teenage Dream." Given the hooks throughout the set, it certainly seems to have a chance. And, "Roar" has already fulfilled its part of the deal.
Only one prior album had to follow up a five-No. 1 collection: Michael Jackson's "Dangerous," after "Bad" generated a quintet of leaders in 1987-88.
Let's revisit how "Dangerous" singles did on the Hot 100:
No. 1 (seven weeks), "Black or White"
No. 3, "Remember the Time"
No. 6, "In the Closet"
No. 26, "Jam"
No. 27, "Heal the World"
No. 14, "Who Is It"
No. 7, "Will You Be There"
So, "Bad" produced five No. 1s, plus the No. 11 hit "Another Part of Me" and the No. 7-peaking "Smooth Criminal." "Dangerous" housed one No. 1 and four top 10s in all.
Perhaps timing wasn't on Jackson's side: in 1991, when "Dangerous" was released, mainstream pop was feeling a squeeze from surging country, grunge and harder-edged R&B/hip-hop. Jackson's pop/R&B sound may have been less in favor than in 1987-88, as well as in 1982-84, when "Thriller" reigned with its own seven smashes.
As for content, "Bad" songs like "The Way You Make Me Feel" and "Man in the Mirror" are AC staples, while tracks from "Dangerous" are more generally relegated to specialty programming. Jackson added some new-jack (new Jack-son?) to his arsenal for "Dangerous," which also likely turned off fans who appreciated more his talent for melody. Still, "Will You Be There," the set's final single, returned the King of Pop to the top 10 and, subjectively speaking, sounds the most in line with current radio styles of the album's single releases.
Notably, Perry has not changed her sound between "Teenage Dream" and "Prism" as much as Jackson did between "Bad" and "Dangerous." She's added some beats, but both are still melodic pop albums throughout. Nor has the pure pop-heavy music landscape shifted as much since 2010, when "Teenage Dream" arrived, as it did between 1987-88 and the early '90s. (Also a point worth noting: the Hot 100 adopted Nielsen Music data just as "Dangerous" was released, resulting in fewer No. 1s annually from that point on. But, perhaps only "Remember the Time" might've hit No. 1 under prior chart tabulation, given that no other "Dangerous" singles reached the top five.)
Overall, it'll be awhile before we can fully compare the successes of "Prism" and "Teenage Dream"; years, even, in terms of what Perry songs may grace airwaves long into the future.
"It's a long journey," Thompson says of the ride of "Prism."
"We are just getting started."