Each Friday, Chart Beat presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success.
Up this week: Yuna, Atlas Genius, OMG Girlz and Parmalee
25-year-old alterna-pop singer Yuna is gaining traction with her dreamy single "Live Your Life," produced by Pharrell Williams. During the June 11-17 tracking week, it was among the top 10 most-played songs on SiriusXM's 20 on 20 channel and WLOQ Orlando, Fla., according to Nielsen BDS. On YouTube, its three official clips and a performance on TBS' "Conan" have generated a combined 1 million views. Signed to the FADER label, Yuna wraps a tour with Graffiti6 on June 25 before heading out for dates with David Gray in early July.
Adelaide, South Australia, foursome Atlas Genius continues scaling the Alternative Songs airplay chart, where "Trojans" (Frogs head/Warner Bros.) lifts 34-32 in its fifth week. WROX Norfolk, Va., led all cart reporters with 36 plays for the song last week, while SiriusXM's Alt Nation has played it the most to date (almost 1,500 detections). The song, the group's first title on a Billboard survey, appears on its debut EP "Through the Glass," released June 8.
After sending "Gucci This (Gucci That)" to No. 59 on R&B/Hip-Hop Songs in April, Pretty Hustle/Grand Hustle/Interscope act OMG Girlz could be on its way to another chart entry with "Where the Boys At?" The track is permeating under the list's threshold thanks to early airplay from WVEE Atlanta and WQUE New Orleans. The trio - the "OMG" in its name stands for Officially Miss Guided - toured with Diggy Simmons and Mindless Behavior last year and is working on its debut album.
Country/rock foursome Parmalee is approaching the Country Songs chart with "Musta Had a Good Time." Bubbling under with spins at nine of the 131 stations monitored by BDS for the chart, the song's heaviest concentration of airplay stems from SiriusXM's The Highway, which has played it more than 500 times. The quartet, signed to Broken Bow sister label Stoney Creek, is named for the members' tiny hometown of Parmele, N.C. The group has club and fair dates booked through September.
Reporting by Keith Caulfield, Wade Jessen, Karinah Santiago and Gary Trust of the Billboard charts department