Women in Music 2016

Spotify Unveils New Animated Video Series on Politics Behind Musical Movements

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Deconstructing: How EDM Changed The World by Spotify

Spotify is pairing with social issue-driven content company ATTN: for a new short-form, animated video series exploring the impact of political and societal forces on music culture. Deconstructing premieres today (Aug. 11) with its first episode looking at the surprising origins of the EDM movement, with later installments highlighting feminism, LGBT rappers, national anthems and more.

"Creating content for fans by fans allows us to produce authentic narratives that resonate with our audience," said Tom Calderone, head of Spotify Studios, video and content development. "With this series we wanted to give fans a perspective on how politics and society shape the music they love."

ATTN: co-founder and editorial chief Matthew Segal said his company was excited to partner with Spotify in order to "illustrate how music mirrors our political and social fabric."

Spotify unveiled its video features at the beginning of the year and in May announced a slate of original programs in development. At the time, the music streaming service said it was working on a dozen shows that would focus around three core themes: music performances, music profiles and music culture. Like third-party content from outlets ranging from ABC to Viacom, Spotify’s original programming is free to ad-supported and premium users across mobile -- not desktop -- platforms.