Twitter Turns 10: Looking Back at How the Music Industry Started Tweeting
Ten years after Jack Dorsey wrote that he was "just setting up my twttr," fewer people are doing just that. In February, the company reported flat growth spanning recent quarters — hovering around 320 million monthly active users -- and it recently spiked the idea of killing the 140-character limit after public outcry. Turning 10 hasn’t inspired a significant spike in it stock price, either.
But hey, when it’s your birthday you’re allowed to kick back and forget all your worries right? Right? So on its 10th birthday, Twitter is spending the day thanking its dedicated users around the globe. "Throughout the years, you’ve made Twitter what it is today and you’re shaping what it will be in the future," the site wrote on its blog. "Thank you for making history, driving change, lifting each other up and laughing together every day."
Many of those history-making moments and milestones included celebrities and music stars, like Ellen DeGeneres’ selfie from the 2014 Oscars, which is still the most retweeted tweet ever with 3.3 million to date. The most followed person? Katy Perry, with her 85 million followers. The world’s most mentioned person? Justin Bieber.
To mark the occasion, we thought it would be fun find out what many of the biggest players in the music business had to say in their first tweets. Some are embarrassing, others give shout-outs to Ashton Kutcher (the first to 1 million followers — remember how big of a deal that was?), and others just wanted to let you know they were watching HBO.
Michael Rapino, President/CEO Live Nation Entertainment
Just back from NY- Nickleback... good 2b home— Michael Rapino (@rapino99) March 8, 2009
Irving Azoff, Chairman/CEO, Azoff Madison Square Entertainment
emails— Irving Azoff (@irvingazoff) June 27, 2009
Daniel Ek, founder/CEO, Spotify
Watching Rome:— Daniel Ek (@eldsjal) January 5, 2008
Watching Rome By eldsjal
8 minutes ago. http://tinyurl.com/2l8zrn
Tim Westergren, Founder/Director, Pandora
Time to join the Twitter fun. I'm going to try to keep it interesting, relevant and useful. I welcome guidance as I get going...— Tim Westergren (@timwestergren) April 20, 2009
L.A. Reid, Chairman/CEO, Epic Records
Guy Oseary, Co-Founder, Maverick
my first time on twitter.. thanks to demi and ashton.. what now?— Guy Oseary (@guyoseary) February 26, 2009
Sylvia Rhone, President, Epic Records (actually her second tweet, a reply to Missy Elliott)
@MissyElliott yes Mz Elliot!! I've moved from the dark side onto twitter!! Love that new J Cole record you're on! Miss me some Missy!!— Sylvia Rhone (@IamSylviaRhone) November 2, 2011
Scott Borchetta, President/CEO, Big Machine Label Group
(The Band Perry recently left Big Machine)
Scooter Braun, Founder, SB Projects
Just had dinner with Usher going over some business. Showed him Twitter. Watch out for him on here.— Scooter Braun (@scooterbraun) October 11, 2008
Seven months later, Usher delivered that first tweet:
Hello to the Twitter Nation...I said I wouldn't do this. I'm on the set. Ashton and Demi did it!! If you can't beat em join em! Here goes!!!— Usher Raymond IV (@Usher) May 18, 2009
Daniel Glass, Founder/President, Glassnote Entertainment Group/Insieme Music Publishing (In Donald Trump Voice)
Hi!— Daniel Glass (@dgglassnote) November 21, 2009
Its Daniel Glass on twitter. Huuuuuge.
Michelle Jubelirer, COO, Capitol Music Group
Congrats @fucktyler for your VMA video of the year nomination. Well deserved. -my first and (maybe) last tweet. xxx— Michelle Jubelirer (@mjubelirer) July 21, 2011
Tim Cook, Apple CEO
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.— Tim Cook (@tim_cook) September 20, 2013
Thomas Rabe, chairman/CEO, Bertelsmann
Just choose this nice friday afternoon to send out my first tweet ever. Looking forward to be part of the community.— Thomas Rabe (@ThomasRabe) April 19, 2013