Live Nation Unveils New North Texas Venue The Pavilion

Courtesy Photo
The Pavilion at The Music Factory in Irving, Texas

The venue is planned to open in 2016.

Live Nation Entertainment will open a new concert venue in Irving, Texas, in the spring of 2016, as part of the city's new Music Factory retail/entertainment/dining project near Dallas.
 
The Pavilion at the Music Factory will be owned, operated, booked and promoted exclusively by Live Nation as part of the City of Irving's new entertainment and restaurant complex known as the Music Factory. Details for the new concert venue were unveiled last week by Bob Roux, co-president, North American Concerts for Live Nation, at a press event at the House of Blues in Dallas.

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“Live Nation had been looking for the right opportunity to expand our venue footprint in Dallas, with the right asset to compliment our current portfolio of the House Of Blues, the Southside Ballroom, and Gexa Amphitheater,” Roux tells Billboard. “We like to have a wide and well-balanced array of the right-sized venues in the major markets throughout the U.S., which helps to properly build the fan bases for our artist partners. The Pavilion fits great between Southside Ballroom and American Airlines Center and Gexa Amphitheater. It's an added bonus that the venue is brand new construction and finishes, and will incorporate the best sound and technology available today."
 
The Pavilion at The Music Factory is designed to become a premier live entertainment destination for the Dallas/Ft. Worth area. The innovative venue will convert from a 4,000-seat indoor theater to an 8,000-cap boutique open-air pavilion. During the summer concert season, the theatre will open to a 65,000-square foot lawn capable of holding an additional 4,000 people on nearly two acres where fans will be able to enjoy outdoor concerts.
 
With the Pavilion at The Music Factory as its centerpiece, the Music Factory complex will offer an additional 210,000 square feet of retail and restaurant space, including a movie theater, bowling alley, and 20-plus entertainment and restaurant options. The development is serviced by the DART Orange Line, and is adjacent to the newly opened Irving Convention Center. The Las Colinas Area Personal Transit System (APT) will also have a station on site, allowing for easy access to and from the business center of Las Colinas.