Desi Hits! co-founder and CEO Anjula Acharia-Bath has been named to the Advisory Council of the United Nations Foundation’s Girl Up campaign. The 2014 Billboard International Power Player joins 11 other influential entrepreneurs, media personalities and advocates who will now comprise the new advisory board as a compliment to the existing Teen Advisory Board, all for the purpose of supporting women around the world.
"When girls and women are empowered, communities, countries and the world benefit. When you educate girls, you educate a family, a community and a nation. I’m committed to fighting for girls, I’ve never been the quiet type to stand by and watch, and the opportunity to join GirlUp offers us a stage and sound system to make our voices heard," Acharia-Bath said in a statement.
Acharia-Bath joins senior vice president and deputy general counsel of Nickelodeon Networks Rhonda Medina, president of women in film and Mandalay Pictures Cathy Schulman, Access Hollywood co-host Shaun Robinson and others on the new advisory council with intent of helping guide Girl Up's campaigns, focusing its efforts to reach fundraising and advocacy goals, advising on overall strategy and raising awareness among new audiences about issues facing adolescent girls.
"We value our partnerships with diverse stakeholders who care about empowering girls and women around the world," said director of Girl Up Melissa Hillebrenner said in a press release. "Through the Advisory Council, these partners will help guide our campaign’s strategy and lead efforts to mobilize people in their own networks. They are integral to Girl Up and contribute directly to the campaign’s success."
Since its launch in 2010, Girl Up has funded U.N. programs promoting the health, safety, education and leadership of girls in developing countries.
Acharia-Bath brings entrepreneurial and philanthropic experience to the council. In 2007 she co-founded Desi Hits!, which has gone on to help introduce mega stars like Lady Gaga and Britney Spears to emerging global markets, particularly in Southeast Asia. Anjula currently manages international award-winning actress and Interscope recording artist Priyanka Chopra and former member of The Wanted Siva Kaneswaran.