Following reports last week that Russell Simmons' All Def Digital had secured $5 million in a new round of funding and the addition of former Machinima executive Sanjay Sharma to its staff that came just a couple weeks before that, the company and its sister label have now announced two key new hires.
Veteran marketing executive Liz Hausle, who most recently served as a vice president leader for Roc Nation, will join the All Def Music staff as executive vice president marketing. Meanwhile, Co-Founder of Title 9 Music Publishing and Founder and Co-CEO of Title 9 Productions Carmen Murray will fill a general manager role focusing on artist development and label relations across all All Def Digital platfoms. All Def Music co-founders Simmons and Steve Rifkind made the announcement Wednesday.
"I began working with Liz in 1994 on groundbreaking albums like 36 Chambers. She has emerged as one of the sharpest and most innovative marketing minds in our industry. Carmen and I have worked together for nearly a decade. She's a shrewd entrepreneur who's established numerous notable careers. She brings extraordinary experiences which makes her invaluable as we continue to grow and develop our roster," said Rifkind in a press statement. “We are excited to have Liz and Carmen join the family to help bring amazing new music and artists to contemporary audiences around the world."
"We wanted the best in the business in marketing and talent development to support our artists and their groundbreaking work," said Simmons. "All Def Music is building a team of respected industry veterans who can help guide and nurture the talented new artists that we are discovering on a weekly basis."
All Def Music was launched in partnership with Universal Music Group in 2013 with the intent of promoting and developing artists through All Def Digital's multi-channel YouTube video network and other new media incentives.