Rhapsody Hires Ex-Exfm Staff, Schematic Labs Teams

Ben Stiller in "Zoolander."
Courtesy of Paramount Pictures

The streaming service is looking to strengthen music discovery for its users.

Rhapsody International has announced two moves to help its music service better connect listeners with songs: the acquisition of the Soundtracking app and technology, as well as the team behind the social music app, and the hiring of the team behind Exfm, a developer of music discovery technologies and mobile apps that shut down earlier this year.

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Soundtracking claims its team is "already busy cooking up exciting new features" for Rhapsody. "With Soundtracking, they created an entirely new way for people to express themselves by sharing their musical moments," said Paul Springer, SVP Americas and head of product at Rhapsody, in a statement provided to Billboard. "We’re excited to incorporate that creativity and community focus within Rhapsody’s suite of music services.”

Springer also lauded Exfm for helping people discover music across the Web. "We’re thrilled to have them join Rhapsody, and put that product, design and technology expertise to work on the things we’re building here. Together, we'll help music fans explore, play and love more music."

"By teaming up, we can build the ultimate music service with an amazing social discovery engine backed by Rhapsody’s catalog of over 30 million songs," Exfm explained in a blog post Monday.

An emphasis on music discovery, or helping customers wade through tens of millions of songs, has changed music services in recent years. Spotify has acquired music technology company Echo Nest and music discovery app Tunigo. Twitter turned its acquisition of We Are Hunted into the unsuccessful Twitter Music service. Newcomer Beats Music is built around a specific, human-oriented way of delivering playlists to its users.