Women in Music 2016
Watch Billboard and American Express' 'Women in Music: Inspiring a Generation' Video
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Macklemore's Baby News Spurs Return to Social 50 Chart
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
While the Lewis half of the hip-hop duo has been relatively quiet in recent weeks, Macklemore has been busy with a much-talked-about interview on New York's WQHT (Hot 97) and the announcement that he and his finacé, Tricia Davis, are expecting their first child.
On Dec. 29, Macklemore was a guest on Hot 97, speaking with the radio station's DJs Ebro and Peter Rosenberg. Macklemore's guest turn came following Hot 97's earlier discussion with Azealia Banks, who referenced Macklemore during a headline-grabbing chat about race and hip-hop. During Macklemore's interview, he talked at length about the fallout from his Grammy win for rap album in 2014, and race relations after the deaths of Michael Brown and Eric Garner.
Then, on Jan. 3, Macklemore shared a YouTube video announcing the upcoming arrival of his first child. The clip has been viewed more than 1.7 million times globally and stirred a 102 percent increase in raction on Facebook, according to Next Big Sound, helping Macklemore & Lewis add more than 350,000 new fans on the platform.
In other Social 50 news, John Legend debuts at No. 40, thanks to celebrations tied to the 10th anniversary of his first album's release. Legend's debut set, Get Lifted, was released on Dec. 27, 2004. Legend -- along with famous friends like Kanye West and Kim Kardashian -- partied on Jan. 8, and he shared images from the party on Twitter and Instagram with the hashtag #GetLifted10.
Rita Ora also returns to the Social 50 at No. 36 after a three-week hiatus. On Jan. 10, she started her tenure as a coach on the U.K. edition of The Voice, which kicked off just a week after she made headlines by re-creating Beyonce's "7/11" music video.
Ora comes in with an across-the-board increase in metrics, including a 291 percent gain in mentions on Twitter and more than 120,000 new fans added to her audience on Facebook, Twitter and Instagram.
Recapping the top 10, Taylor Swift continues her streak at No. 1 for a fifth consecutive week. Justin Bieber (3-2) switches places with Ariana Grande (2-3), hovering just above Selena Gomez (No. 4). Beyonce (6-5) swaps with Katy Perry (5-6), while Nicki Minaj rises (9-7) along with Jennifer Lopez (12-8). Miley Cyrus slides (8-9) to come in just above Demi Lovato, who slips down (7-10) to anchor.