Usher recently teamed up with Honey Nut Cheerios for a commercial that finds the R&B megastar and the Honey Nut Cheerios bee trading fist bumps, dance moves and casually chatting about the nutritional value of breakfast cereal.
It's cute, goofy and it also might've leaked the title of Usher's upcoming album.
At the outset of the commercial, a lower-third graphic lists the song playing in the background, "She Came to Give It to You," and says, "From the album UR."
UR, incidentally, are Usher Raymond IV's initials.
When reached by Billboard, a rep for Usher said the album title is not yet confirmed.
But if this is the name of Usher's upcoming studio album, then it looks like a certain loose-lipped, breakfast-loving insect just spilled the beans (or the bee-ans, if you will). U-R in trouble, Cheerios bee!