David Bowie has got into the spirit of Halloween -- by releasing a scary video which he made for less than twenty bucks.
The legendary singer’s clip for “Love Is Lost” was premiered during Wednesday’s Mercury Prize award ceremony in central London, on a night when Bowie’s latest album “The Next Day” was shortlisted for the prestigious prize (James Blake’s “Overgrown” took the £20,000 winner’s check).
For the video, Bowie picked up his camera and turned it to some puppets from his personal collection. The Thin White Duke shot the clip in the darkened corridor of his office in Manhattan.
Though a decade separated Bowie’s two most recent albums, his latest clip was turned-around at hyper-speed; he wrote, filmed and edited the entire 4-minute-plus video over this past weekend.
The budget promo apparently cost just $12.99 – the price of the thumb drive to download the finished work.
Watch the clip below.
“Love Is Lost” is the fifth video from Bowie’s new album, following “Where Are We Now,” "The Stars (Are Out Tonight),” “The Next Day” and “Valentine’s Day.”
The song is the edited James Murphy version (the "Hello Steve Reich Mix"), which will appear on the three-disc “collectors" set titled “The Next Day Extra,” due Nov. 5. “The Next Day” was a global hit on its arrival earlier this year, peaking at No. 1 in 15 countries including the U.K. In the U.S., it opened at No. 2.