MTV Preps Live VMA Ads With Usher, Iggy Azalea, Rita Ora & More

The ratings of MTV's Video Music Awards hinge so much year-over-year on zeitgeisty, unpredictable moments, it's often hard to forecast what will be the most talked-about topic the morning after. MTV first addressed its advertisers' need to be associated with real-time buzz last year by partnering with Twitter Amplify to embed sponsors' messages into promoted tweets and video clips shared moments after a major highlight airs. To further capitalize on of-the-moment conversations, MTV will help produce live commercials for a series of brands.
Host Ludacris during Billboard Music Awards rehearsals, May 2014.

Ludacris Q&A: His Next Album, Mourning Paul Walker & Vin Diesel's Rap Skills

This weekend in Los Angeles, rapper Chris "Ludacris" Bridges will be given BMI's President's Award, a honor for songwriting and impact on pop culture that has previously gone to Adam Levine and Taylor Swift. Before he accepts the award at a private ceremony, Luda spoke at length with Billboard about past, present and future.