The Billboard Music Awards had a viewing audience of 9.47 million, a 28 percent spike over 2012's audience of 7.4 million viewers, Nielsen reported. The show was No. 1 Sunday night in the advertiser-coveted 18-49 demographic, pulling in 4.6 million viewers in the age group.
"For the 12 years we've been making records, we've always been trying to prove something, and avoid being labeled as dad rock, or depressing," Matt Berninger of The National says. "We figured out how to fight so much over the years… This time around, we didn't care."