"Please note," read the disclaimer, "all of the written articles on Wunderground are satirical and fictitious, as all you lovely readers know only too well by now. However we have tagged this one as FACT as this is 100% real."
Though Wat-AAH! had previously collaborated with Beyonce on the First Lady’s Let’s Move campaign, and most recently with teenage R&B trio OMG Girlz, the company needed to make a splash with a long-term partner.
What would have happened if Kurt Cobain hadn't died in 1994? Rock historians might not have vaulted Nirvana to instant classic status, but the world would have one more transcendent artist, and hey, he might still be making music with Krist Novoselic, Dave Grohl… and Coolio?
Cloud-based music collaboration platform Blend has partnered with independent distributor The Orchard on a new record label and distribution platform for its community of producers and musicians that will expand its influence beyond its own service and into digital stores around the world.