As expected, pop/rock band Matchbox Twenty scores its first No. 1 on the Billboard 200 as its new "North" album debuts with 95,000 sold, according to Nielsen SoundScan. It's the group's first full-length studio album since 2002's "More Than You Think You Are," which debuted and peaked at No. 6 off a 178,000 launch.
To understand Matchbox 20 one needs to understand the Rule of One. It is the cornerstone of the pop music philosophy that has seen Matchbox 20 sell 15.6 million albums and 7.9 million singles in its 17 years, according to Nielsen SoundScan. Almost as resolutely unfashionable as it is successful -- not for nothing did the band name its 2007 greatest-hits set "Exile on Mainstream" -- Matchbox 20 has weathe