Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artists, labels, publishers and tour promoters alike continue to turn to the advertising community to help make up for budget and marketing gaps, here's a look at 10 brands that will be among the first on everyone's speed dial over the next 12 months.
As predicted on Thursday, Universal Music Group on Friday submitted its long-delayed divestment package for its proposed acquisition of EMI’s recorded-music division to the European Commission, moving the process one big step closer to a conclusion.
BMG Rights Management is in talks with Universal Music Group to purchase the European rights to EMI’s legendary Parlophone label as part of UMG’s s remedies package of assets to be divested in its proposed purchase of EMI’s recorded music division, a source close to the situation told Billboard.biz late Thursday. The Beatles' catalog reportedly would not be part of the deal.
On the eve of the nationally televised annual show, Billboard invited label and management executives to join contributing editor Paul Sexton and BRIT Awards organizing committee chairman Peter Jamieson for a round table discussion about the British music industry's showpiece event.