When it was time for David Bowie to choose a new home for his music -- not to mention his fledgling ISO label -- he went with the label that didn't strive to render him a hit machine. He chose Columbia Records, because they offered to simply let him be. "Absolutely no attempt was made on their part to guide me into making a chart-oriented record," Bowie says. "What I brought them is what they took-and with great enthusiasm."
